Persuasion In Business With Dave Lakhani
Persuasion is obviously a big part of what I do, selling, using social media. Everybody talks about the idea that social media isn’t the platform for selling, it’s that interaction and relating to your customers. However, I find that sort of a funny argument really because social media is simply another messaging distribution outlet like radio or television or print or anything else. That isn’t the most interesting thing.
What is interesting is they make a distinction between having an interaction with your client and selling to gain leverage. The best sales people, the best marketers, are the people who best interact with their clients who provide people with valuable information, who cause them to be polarized who cause them to be interested or intrigued and then talk about solutions to problems they’re having and all those things. I think where some people get mixed up is, if you use social media as a tool to shout at people, to try to interrupt them for their attention and get them to pay attention to a sale where you’re asking them to buy now, now, now, then they turn on you very quickly. That’s where people have made the mistake.
It’s not the fact that social media isn’t a tool for selling, it’s a great tool for selling, it’s a great tool for distributing your message that influences people highly. It’s not when you use old techniques of screaming at people, of trying to interrupt them, of spamming them, all those things. That’s what turns people on you very quickly.
To launch any product and then sell it successfully, you can make the process quite a structured thing where you very much look at, I’m going to make sure I do x number of Twitter posts, I’m going to make sure I make a few posts on a blog and x number on Facebook. Or it may be more as people interact, you then interact where the attention is at that time.
I like to use a combination of the two approaches. I have a very specific strategy for how much I want to interact, what kind of videos I want to create. I put videos up on Veeple for example, whether video for SEO or otherwise. That’s the clickable video and it has analytics on the back end so I can tell immediately what people are interested in. If they click through to something I talk about in the video, that lets me know they were interested in this or they weren’t interested in it. I can create more of what they are interested in and do less of what they aren’t.
Those kinds of things allow me to be very targeted and specific in what I am doing. I have a very specific process for making sure I tweet on a regular basis, I update my blog on a regular basis, I Facebook on a regular basis. All those things that really work, I do. Pre tele seminars are also sometimes appropriate. All of those kinds of things allow me to be very methodical in my process and to make sure that I reach the sort of mind share that I want to.
Then as people interact, I make sure I interact with them as well because the best way to get people to talk about what you’re doing is to have a conversation with them that’s interesting and compelling to them, so that they’ll then report it to other people. That helps increase my following base. Then the day that the product is released, it helps increase the number of people who retweet or talk about it in social media blogs or create their own videos or review the product, all of those things. If you want to learn more, you can visit the Melbourne SEO company.
What is interesting is they make a distinction between having an interaction with your client and selling to gain leverage. The best sales people, the best marketers, are the people who best interact with their clients who provide people with valuable information, who cause them to be polarized who cause them to be interested or intrigued and then talk about solutions to problems they’re having and all those things. I think where some people get mixed up is, if you use social media as a tool to shout at people, to try to interrupt them for their attention and get them to pay attention to a sale where you’re asking them to buy now, now, now, then they turn on you very quickly. That’s where people have made the mistake.
It’s not the fact that social media isn’t a tool for selling, it’s a great tool for selling, it’s a great tool for distributing your message that influences people highly. It’s not when you use old techniques of screaming at people, of trying to interrupt them, of spamming them, all those things. That’s what turns people on you very quickly.
To launch any product and then sell it successfully, you can make the process quite a structured thing where you very much look at, I’m going to make sure I do x number of Twitter posts, I’m going to make sure I make a few posts on a blog and x number on Facebook. Or it may be more as people interact, you then interact where the attention is at that time.
I like to use a combination of the two approaches. I have a very specific strategy for how much I want to interact, what kind of videos I want to create. I put videos up on Veeple for example, whether video for SEO or otherwise. That’s the clickable video and it has analytics on the back end so I can tell immediately what people are interested in. If they click through to something I talk about in the video, that lets me know they were interested in this or they weren’t interested in it. I can create more of what they are interested in and do less of what they aren’t.
Those kinds of things allow me to be very targeted and specific in what I am doing. I have a very specific process for making sure I tweet on a regular basis, I update my blog on a regular basis, I Facebook on a regular basis. All those things that really work, I do. Pre tele seminars are also sometimes appropriate. All of those kinds of things allow me to be very methodical in my process and to make sure that I reach the sort of mind share that I want to.
Then as people interact, I make sure I interact with them as well because the best way to get people to talk about what you’re doing is to have a conversation with them that’s interesting and compelling to them, so that they’ll then report it to other people. That helps increase my following base. Then the day that the product is released, it helps increase the number of people who retweet or talk about it in social media blogs or create their own videos or review the product, all of those things. If you want to learn more, you can visit the Melbourne SEO company.
